B.U.M. Equipment: Fall 08 Launch

B.U.M EQUIPMENT
Fall/ Spring '09 Billboard Ad

Bum Equipment LLC and Sierra, the newest Licensee for Mens and Ladies Apparel are proud to announce that they have launched a new ad campaign to coordinate with the Holiday season. The Newest Shots were taken at Milk Studios in New York City's Cheslea area. The new campaign incorporate some of Sierra's hottest selling T Shirts which have tag lines that poke fun at the candidates and combine the hottest selling fits and silhouettes and have been some of the hottest selling items.

Bum's new ad campaign features female rapper Misfit and other models utilizng their new edgier approach that have retailer's wagging their tongues at the New Bum Equipment Lines being offered by Sierra Apparel.The new ad campaign will debut in Time Square starting November 3rd just in time for the election on one of Times Square newest Electronic Billboards on the corner of 46 and 47th and Broadway. This location is right in front of the new Tickets Booth which incorporates a new seating area for tourists to sit on while waiting on line for their tickets to all the Broadway shows, and Mayor Mike Bloomberg will be cutting the ribbon this week to kick off the launch of this newest tourist attraction . The campaign will the be rolled out to be used in other outdoor billboards and consumer magazines beginning in Spring and Post Season Major League Baseball Programs.