Bum Equipment launches a brand new ad campaign for 2009 next week to debut in conjunction with the A.C.L.S. Game at Yankee Stadium. “The audience exposure to a diverse demographic international group is great for the B.U.M. brand,” remarks Stephen Wayne.

B.U.M Equipment’s newest ads were shot  in June at Chelsea Milk Studios in New York City.  They feature “MISFIT” (www.misfit.uk.com & www.myspace.com/misfitdior), female British rapper of the VH1 “White Rapper Show”.   Being that she is not the average rapper, one of her mentors coined her the “Misfit”.  The recording industry calls her a strong, sexy independent talent with a swagger like no other.  Her British accent adds to the mystique for this now Brooklyn based babe.  Misfit loves fashion and was pleased to participate in the B.U.M campaign.  The ads also include shots with models, Jody Carlson and Kalefe Williams. 

Stephen Wayne, Chairman of the Board of Bum Equipment LLC made the following comments about the new B.U.M Ads, "The new campaign features the newest products launched recently under the "Bum Heritage" moniker.  This collection is aimed at the better market offered only to Better Department Stores and Better Specialty Stores which have an edgier taste level ". 

Bum presently has a dozen licensees in the U.S.A and licenses its name worldwide to countries including China, Malaysia, Singapore, Indonesia and Viet Nam. Bum is presently working on several major deals in Mexico, and the U.S.A which will be announced later this month,

The B.U.M Equipment brand has always had a very simple approach and concept.  It has continually ranked year after year as a Top 100 Name as designated by WWD and recently as a Top 10 Hip Brand by WWD (December Book of Lists 2007).   It is a name that is well known in Men’s, Women’s and Children’s apparel and accessories throughout the world. 

Picture caption: B.U.M. Equipment Ads featuring “MISFIT”, white female rapper & models.